I’ve shared their infographics before, so they knew I’d be more interested than someone who’d never read one of their posts. Other networks have “similar but different” options to feature specific posts. For example, Process Street uses social bookmarking to drive tens of thousands of views per month to their blog posts. | Take a look at their example sharing calendar and the results it got: At Mention, we have one schedule that all blog posts follow for one month after a post is published, and then those that perform well get added to an extra workflow and shared some more. I know I’ve felt the struggle to grow traffic when promoting every post the same way, the same “big and impactful” things everyone else is doing. You spent hours Googling information and examples. For an extra boost to new posts, pin them to your profile as soon as they’re published. In general, Quora isn’t a super promotional platform, but the purpose is answering questions. And beyond traffic, posting in forums and bookmarking sites helps you build authority and community. Absolutely not. Here are 27 different content distribution ideas to promote your primary research. A popular blog post promotion tactic is to use something like BuzzSumo to find influencers that have shared similar posts from popular publications, right? Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers. For every post? You just poured everything you had into an epic piece of content. . Dual distribution. Those “people” would be your target audience, in this case. We’re talking about ones you actually sat there and typed. Evaluate your distribution … Their software is specifically built to make this easy, and they’re huge advocates for resharing blog posts, building in features to “fight for the good cause.”. It was a freaking hard job, and you’re proud of the results. Imagine, all that you can do in the saved time? 12 min read. sponsored distribution is working with third parties (typically online publishers) to send out your content to their list Your team should establish a schedule for how often you promote each blog post – both long and short term. By using our site, you acknowledge that you have read and understand our, Barbara Pfeiffer, The Partner Marketing Group. It’s how you’re providing your audience with the content … If people are asking questions online, it’s probably happening on Quora. Some of them, like Quuu Promote, offer brands a way to pay for social media distribution through its Quuu.co content … Read how we’ve helped software and technology companies like you grow and succeed. 1. Even so, many businesses forget to do this and instead only turn to their social media channels … The most obvious content distribution strategy for most businesses is to share their content on social media. Sharing posts on your company’s social accounts only really takes advantage of a fraction of its real audience online. But it’s absolutely not. Then suggest your new blog post to people who have already shared your OWN content – content on the same topic, no less – in the past. You probably won’t be able to incorporate all of these into your content promotion plan but use this list to help spark some new ideas and gradually add channels as you can. But it’s still important enough to name first. Stephen Fairley ; January 10, 2020 ; Finding new ways to distribute your online content so it reaches the broadest possible target audience … For example, a few weeks ago The Shelf emailed me their new infographic. I’ve seen some discussion lately about how this tactic has been so overdone for so long that it’s useless now. (Meaning, they’re mostly serious and professional, and there’s me tweeting about TV 5,000 times per week :X). Here are 27 different content distribution ideas to promote your primary research. But think about how many people you email each day, and think about how many of them are in your target audience. hbspt.cta.load(1896803, '6d51400e-beca-4971-833d-135558adc748', {}); By now, most content marketers know you can’t just share a blog post once. So adding a link to your latest post in your email signature is a secret that will put your content somewhere with a lot of focus. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertaining. Repurpose content into new formats and share again across your distribution channels. With proper segmentation in place, your content will hit targeted users as related pieces on sites they already frequent, like Business Insider or Time. That won’t work if you want your work to have lasting results. Social Media. It may not be a guarantee, but they can’t share it if they don’t know about it. Native Video — social media algorithms (especially LinkedIn’s) love native video. These content distribution ideas can help your new posts stand out. And now you’re reading the revised post, with 95 content marketing ideas. Updated! Many businesses choose to use a variety of distribution … That’s where a social media calendar comes in. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – … #1: Developing Educational Resources. I hope you find these useful for your content distribution. 8 Content Distribution Ideas to Meet Your Brand’s Goals 1. Sales Enablement. Tip: to make our own shares on social bookmarking sites go further, we usually share the discussion question and link on Twitter and ask for comments. For example, a popular blog post can become a piece of gated (downloadable) content, an infographic, … Take advantage of that by enlisting coworkers to help you promote new posts. Putting some money behind your content will certainly help distribute it to a targeted audience. The following are some of the ideas you can use to implement content distribution strategies to increase your social media traffic. A document like this kills the randomness and provides structure to the promotion process. While the figure is great news for content marketers, what you must realize is you can’t push any content … Our own content team loves CoSchedule. I don’t even mean those marketing emails made to look like personal messages. The link above teaches you why advocates are as valuable as influencers for some marketing activities – because the existing relationship means they’re more likely to say “yes.”. So no matter how long has passed or how many new social posts have been published, it’s still one of the first things your profile visitors see. Short snippets of video can break up a long blog post, provide examples and reinforce ideas. What difference can they make on your traffic, leads, and conversions? 2. An effective content distribution strategy will not only put your content in front of your target audience. And yes, you probably know you should use one – but do you? Here are a few examples of companies getting it right.1. You can take that and remix it. Most content marketing discussions about email revolve around email marketing – I mean, why wouldn’t they? It is a process of sharing, promoting, and publishing your content.. Last year we wrote a post asking you to steal our content distribution ideas for 2015. Practical view of content distribution. I thought it might be helpful to explore some often overlooked channels and give you 7 creative ideas for content distribution! Here’s an example from Buffer’s Twitter account: It can be used to announce company news, as Buffer does above, to showcase conversations and campaigns, or to promote certain pieces of content. You can create new content, generate more ideas … A content distribution strategy is a strategic document that an organization creates to guide its marketing efforts for promoting posts, ebooks, resources, and other content assets. Think about the networks they have. Finding the popular social bookmarking sites for your blog’s niche will also be a really productive thing to do one day. Obviously, exclusive distribution is reserved only for luxury brands where product scarcity isn’t just acceptable – it’s expected. Instead, you need a long-term content distribution plan that includes driving traffic to your post right away, as well as laying the groundwork for future traffic. Home Blog Digital Marketing 8 Extra To-Dos for Better Content Distribution (With Examples), Brittany Berger According to Evolve Creative Group, content distribution involves all sorts of channels used by marketers to spread their content out to extensive and targeted audiences. You never slack? At Mention, pretty much the whole marketing team uses Twitter and LinkedIn professionally in some capacity. But there’s something else – personal, one-on-one emails. Contact us to learn more about using research as content. Mention companies featured on … And if you need more ideas for content distribution, or help creating content and/or the distribution plan itself, please let us know how we can help. Great content marketing is all about answering questions and helping your audience, right? If you want to get your posts in front of a large portion of your social audience, it’s gonna take a few tries. The chambers of commerce help and promote its … This site uses cookies to deliver our content and to track user activity anonymously. That means doing just more than the bare minimum when it comes to distributing your content. You can either use dedicated software, a spreadsheet, or a DIY calendar. + social media tips every week! 6. Tip: If you’re asking coworkers to share posts manually, check out tools like ClickToTweet or HrefShare to give them easy, one-click options. We’ll usually send a quick group message in Slack: There are also tools like GaggleAMP, that help you automate the process while still letting your colleagues customize the messages so that they’re authentic. Content distribution allows your brand to reach its target audience in the shortest amount of time. We all know that social media reach isn’t what it used to be. Using Content Distribution To Boost Social Media Traffic. To put your … But what about the smaller ideas – the ones we read about and don’t try, or have stopped using? These channels … Download focused marketing benchmarks and insight just for the technology channel. Instead of finding influential strangers who’ve shared blog posts from other influential strangers, look to your own community. This lets you keep one post from your page or profile front and center, probably above the fold. Content distribution is a critical piece of the content marketing puzzle. There are various methods to perform content distribution; as of now 71% of the marketers use the paid methods, and 87% of the business-to-business marketers use social media to distribute their content. Content distribution networks. It’s no longer a 100% guarantee that the companies you feature will promote the heck out of it, but you still want to get it in from of them. 6. And, depending on the goal of the piece of content… Was this generic outreach? BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… You toiled over the perfect way to organize and present the information. I know, so archaic, right? You can do it with Facebook, Twitter, and LinkedIn. You can expect unique and engaging content … Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit. By uploading video focused on one or two key research findings, it creates content … The basic idea behind creating interesting and high-quality content … Cara Hogan still fully answered the original question, combine advocates and influencer marketing, 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content, 6 Untapped Ways To Create An Engaging User Experience. 1. In fact, that’s exactly what I did to get this to the top of Google for the term “content marketing ideas”. Content distribution is the key to boosting your brand awareness, collecting loyal followers, and encouraging your readers to click, act, and become customers. Sep 10, 2020 - Content is a driving force for many businesses, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. But for some reason, they don’t always get the love that other promotion tactics do. Distributing Content through Local Channels – We aren’t talking about radio or newspaper here, but your local chambers of commerce. Content marketing is the way to proliferate your content and your brand’s reach. Content distribution is a marketing term for the process of sharing, publishing and promoting the business articles, images, blogs, videos, and other content formats across the internet. A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. So we rounded up a few blog post distribution ideas you (hopefully) haven’t already read about 15 times this month. Three main components in the process enable your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. Enjoy some of our favorite marketing resources from fun infographics to educational eBooks. Because they MIGHT follow you and promote the heck out of it. Get the latest and greatest digital marketing And tools like WiseStamp do it automatically by creating a fancy email signature connected to your blog’s RSS feed. They’re simple, they’re staples, and they’re effective. By now, most content marketers know you can’t just share a blog post once. I kicked things up a notch to 75. Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s missing from many marketing plans. EPIC content marketing. A great and underutilized one is pinning posts to your profiles. 734.425.7414 info@ThePartnerMarketingGroup.com. If you have a blog post that does that, it’s alright to share. If your brand publishes a large volume of daily content that covers broader, news-worthy topics, content... 2. Put these content distribution tips to work and use the right tools to get your content … @AppCharlie @Mention @postwire @goconspire @Mattermark and more. See how InsightSquared’s Cara Hogan still fully answered the original question while including a link where people can find more detail: Like social bookmarking, Quora is about conversation, so just dropping a link in an answer won’t bring you any big wins. Throw another post your company has written on the topic into BuzzSumo, instead of content from a different publication. Develop and document your channel plan. After all that work, you want to make sure it gets seen by as much of your target audience as possible. Between influencers, partners, and your company’s customers, it’s a lot of people your blog posts might interest. We’ve been saying this for years. Here are some ideas that work for me and my clients. Summarizing the parts of your post that are most relevant to the question still keeps the point of Quora in mind – giving answers. Since the sites revolve around conversation more than promotion, sharing your post as a conversation-starter can get a lot of readers very engaged. 10 Tools to Help Salespeople Close More Deals: https://t.co/SFcNnOiQhC feat. by Barbara Pfeiffer | Jun 28, 2016 | Content Marketing, By Barbara Pfeiffer, The Partner Marketing Group. Writing detailed, helpful responses answering the question – which also include links to your content – can drive traffic back to a blog post. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Social media. The reasons for creating a content distribution strategy are plenty. 10 Ways to Distribute Content Beyond Social Shares Marketing. Lastly, content distribution is one more way your can combine advocates and influencer marketing. 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